Neuroscience Can Reliably Read Our Minds

It finally happened. Neuroscience technology can now reliably read our minds. Its an accepted fact that is no longer in dispute. Scientists working at the University of California, Berkeley, have successfully decoded brain activities into audible sounds. In other words, our inner thoughts can be translated into sounds clearly articulated by a computer. Needless to say, there are a whole lot of caveats attached to this claim. For a start, in order to make this kind of reading possible, it requires some 256 electrodes be surgically attached to the scalps of at least 15 volunteers. Furthermore, theres a minefield of ethical issues attached to this endeavor that needs to be sorted out.


Source: http://www.fastcompany.com/1814327/neuromarketing-buyology-branding-marketing-martin-lindstrom-decoded-brain-activities

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